SENIOR CONTENT WRITER

As a Senior Content Writer at MS. READ, you will be responsible for developing, executing and managing engaging content that drives traffic and generates leads across the different marketing touchpoints. You will be hands-on in determining which formats best communicate the business’ objectives and customer’s needs to the brand’s target audience, identifying ways to increase brand awareness and also analyze user engagement metrics to measure the performance of the content created. Working closely with internal and external teams, you will continuously improve the quality of copy that adheres to the brand’s tone of voice and style guide to increase profitability by building brand loyalty and identifying ways to improve customer retention driven by a deep understanding of our core customer.

RESPONSIBILITIES:

• Updating the style guides to use as reference.
• Creating, adjusting and managing the editorial calendar – social media and EDM.
• Independently gathering information and using data-driven insights to maximize content usability – develop and produce original and engaging content across all online and offline channels implemented in the different integrated marketing campaigns, with the help of the in-house creative team; ensuring its consistency with the brand’s image and addresses both business goals and consumer needs
• Analyzing content marketing data to identify trends and understand what motivates and influence the buying decision of the brand’s core audience while leveraging on social media to build brand loyalty and grow its business
• Working with the digital team on further enhancements for the user experience on desktop and mobile, including optimized search.
• Managing existing content – evaluating current content and developing innovative approaches for improvement, performing timely updates and content audits to assess how well existing content is performing and archiving what is no longer needed or irrelevant.
• Working on multiple projects simultaneously, managing tight deadlines including edit turnaround time based on feedback and direction.
• Managing brand’s social media accounts – sharing content across Facebook, Instagram and available blogging platforms.
• Collaborating with the relevant teams to create brand guidelines or corporate materials – developing and editing content as needed.
• Creating process-related content for corporate’s internal communication when needed.

QUALIFICATIONS:

• Organised and confident working in a dynamic and fast paced environment – can thrive under pressure and adapt to changes
• Pro-active and have good planning skills with an eye for detail.
• Strong written and verbal communication skills with a good commercial understanding.
• Able to solve problems as they arise and spot language inefficiencies or mistakes.
• Highly analytical and metrics driven; you live for the data and are excited to optimize campaigns using these insights.
• Self-motivated and are able to work in a team environment and be a team player.
• Able to build cross-functional relationships.
• Able to quickly pick-up and learn new technologies, products & systems.
• An impeccable command in both English and Bahasa Malaysia (written and verbal). Fluency in Mandarin is a plus.
• Diploma/Degree level in Mass Communications, Public Relations, Journalism, Creative Writing or equivalent/relevant degree or certification.
• Minimum 3-5 years proven work experience in Advertising, PR/ Marketing, Media or in a similar role within the retail industry.

SKILLS:

• Competent in Microsoft packages (Word, PowerPoint, Excel).
• Experience in using marketing tools such as Google Analytics etc.
• Good understanding of SEM/SEO techniques for content optimization.
• Good understanding of content execution, content audits and reporting of SEO results Site mapping and tagging experience is a plus.
• Basic HTML knowledge.
• Basic photography and a good understanding of Canva.

Salary range: To commensurate with experience and qualifications.

To apply, please send your resume and a link to your portfolio to hr@msread.com.my.

 

 

HEAD OF TMI

RESPONSIBILITIES:

• Provide leadership to manage the disruption from digital transformation and accountability for all areas of strategy, development and implementation; improve IT competencies and overall efficiency.
• To develop innovative measurable performance criteria to address core metrics relating to cost, service, efficiency, and quality to assist with the decision making, resource deployment and establishment of business priorities within the risks involved.
• Oversee the development and maintenance of the Group’s databases and changes to existing computer systems and software without compromising the systems security and business operations.
• Evaluate and procure new hardware and software to meet the Group’s needs, in line with the digital transformation roadmap.
• End to end integration of systems & interfaces. Conduct change impact analysis and assesses change readiness.
• Design and implement SOPs, to ensure employee and end-user perspectives are incorporated into the design of the system and process changes.
• Adopt new and emerging technologies to solve real-world business problems.
• Develop the information technology business plan; control operational budget and expenditures. Evaluate costs and future expectations on an ROI basis.
• Establish, implement and monitor the IT Strategy to meet both short and long-range goals, objectives, policies and operating procedures.
• Direct the development and possible implementation of policies in instances of a breach, also known as crisis recovery plans.
• Consolidate our technology platforms and plan for each platform to be consistently efficient.
• Demonstrate leadership skills to lead teams and develop solutions.

OTHERS:

• Maintaining the strict confidentiality of all information acquired especially with regards to the company and staff.
• To undertake an appraisal and personal development review annually and through self-development, continuously update and improve knowledge and competencies..
• To provide regular feedback to assist with motivation, performance management and continued support.
• To take responsibility for being up to date with current policies and procedures and to adhere to these.
• To promote at all times the MS. READ Group core values.
• To undertake any other relevant duties within the overall scope of this post as may be requested by the Executive Director.

Salary range: To commensurate with experience and qualifications.

To apply, please send your resume and a link to your portfolio to hr@msread.com.my.

 

 

RETAILS MERCHANDISING EXECUTIVES

Reporting to the Retail Merchandising Manager, you are responsible in managing stock holding, analysis of the business at a product level internally with the knowledge of market insights and competitors strategies in order to drive the target sales as set by the company

RESPONSIBILITIES:

• Together with the Retail Merchandising Manager, propose and plan recommend selling prices to ensure optimal sell through rates.
• Responsible for managing stock holding of the brand that were assigned and aligning with the sales targets of the store with product strategies.
• Analysis of bestsellers and monitoring slow sellers by ensuring that the bestsellers reach the full potential and propose action to take for slow sellers.
• Provide the insights of sell-through report on a weekly/monthly basis.
• Responsible for weekly meeting material preparation.
• Support the brand activities.
• To regularly plan for a store visits to get the insight of the slow sellers, checking of the display item, prices etc are to be competitive and as a measurement.
• To undertake any other relevant duties within the overall scope of this post as may be requested by the Retail Merchandising Manager..

QUALIFICATIONS

• At least 3 years of experience in retail or as a buyer will be an advantage. At least diploma or currently pursuing in business administration or equivalent.
• Proactive and solution-driven.
• High analytical skills with the ability to identify improvements.
• Outstanding communication, independent, demonstrate team spirit and approachable.
• Proficient in using computer and Microsoft office (word, excel, power point)…

Salary range: To commensurate with experience and qualifications.

To apply, please send your resume to hr@msread.com.my.